A New Logo Rooted in Our Core Pillars
At RLA CPA Firm, growth isn’t just something we talk about, it’s growth built with intention. As we step into the next exciting chapter, we’re proud to share several major updates that reflect who we are, where we’re going, and how we will continue to serve our clients with excellence.
We are thrilled to unveil our new logo, a symbol grounded in four foundational pillars:
1. Teamwork: No one person should hold the keys to a process. Your deadlines and our team’s well-being depend on shared responsibility. We believe great work happens when we collaborate across roles and specialties.
2. Proactivity: Stay ahead of disruptions. From tax law updates to operational improvements, we act early so our clients can make informed decisions with confidence.
3. Continuous Learning: To serve our clients well, we simply need to keep up. Our team invests deeply in ongoing education, supportive technology, and process reviews so we can bring the best insights and solutions to every engagement.
4. Resilience: For more than 30 years, we’ve navigated industry shifts, evolving tax laws, a rapidly changing business landscape, and even natural disasters. We work to ensure our systems are resilient enough to support clients through their biggest challenges.
These pillars aren’t new – they have shaped our firm for many years. Our new logo simply brings them to the forefront, visually reinforcing the values that guide our team forward.
Building a Solid Leadership Team to Support Our Growing Client Base
This year marks an exciting chapter for RLA as we expand and strengthen our leadership team to support our continuous growth. We are investing in key roles and bringing in experienced professionals who will help guide our teams, enhance our processes, and boost the level of service we provide to our clients. As part of this effort, the integration of the TaxPro team has added valuable talent and expertise.
With this strengthened and growing team, we are able to:
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- Increase capacity for tax preparation and strategic planning
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- Strengthen client communication and responsiveness
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- Expand the resources and guidance available to business owners
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- Broaden the specialized expertise available to our clients
These investments in our team ensure we can continue offering timely, comprehensive, and reliable business services, while maintaining the quality and client-focused approach you have come to expect.
Going forward, we will highlight our team in future articles – sharing who they are, what they do, and how their leadership directly supports your overall experience.
High Tech and High Touch: A Strong Focus on Communication
As part of our continued growth, we are investing in technology while keeping our personal connection a priority. By combining high-quality digital tools with a high-touch, relationship-driven approach, we are committed to keeping you more informed and supported than ever with:
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- More strategic educational content throughout the year
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- Proactive updates on tax law changes and compliance requirements
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- Improved clarity around important deadlines
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- Additional resources for business owners navigating payroll, 1099s, and year-end procedures
Our goal isn’t just to deliver great service. We want to keep our clients informed, empowered, and prepared every step of the way.
Looking Ahead
With a refreshed brand, expanded team, and renewed commitment to our four pillars, we are more ready than ever to support our clients and community. Our continued growth means more proactive communication, more tools to support you, and the same reliable service your business counts on.
Thank you for being part of our journey. We’re excited for what’s ahead and honored to move into this next chapter together.